Can You Have Too Many Keywords? (2023)

If you’re like most people, you probably don’t think too much about how many keywords you’re using in your articles. After all, it’s just a list of words that help people find your content… keep in mind that sarcasm doesn’t translate well through the written word, so, this is me making a point that you really need to pay attention to it especially if you want to squeeze all the SEO potential you can out of your content marketing efforts.

But like anything else in life, using too many keywords can actually hurt your SEO performance. And if you’re not careful, it could even damage your website’s traffic and reputation.

Here’s what you need to know about keyword stuffing and how it can affect your website.

Table of Contents

What is keyword stuffing?

Keyword stuffing is the act of filling a web page with an excessive amount of keywords in order to manipulate search engine rankings or trick users into clicking on a link. It’s considered a black hat SEO tactic, which means it goes against Google’s Webmaster Guidelines.

In the early days of SEO, keyword stuffing was a common practice because it worked. Search engines were not as sophisticated as they are today, so they would rank websites higher if they used more keywords. This led to pages that were full of nothing but keywords and very little content.

(Video) YouTube SEO: Can You Have Too Many Keywords?

These days, keyword stuffing is no longer effective and can actually hurt your website’s performance. Search engines have become much better at detecting when a page is stuffed with keywords and will penalize it accordingly. In addition, users are much savvier and can tell when a page is stuffed with keywords. They’re likely to leave the page immediately if they see too many keywords, which will hurt your website’s bounce rate.

How to avoid keyword stuffing?

Simply, the best way to avoid keyword stuffing is to focus on creating high-quality content, period. Not worrying about the number of times a target keyword appears in your content, and just writing to inform or move to action.

Here are a few tips for avoiding keyword stuffing:

– Don’t repeat the same keyword over and over again. Not only will this make your ad difficult to read, but it may also get disapproved by Google.

– Be creative with your keywords. Try using long-tail keywords or synonyms to avoid repetition.

– Use keyword tools like Google AdWords Keyword Planner and Ubersuggest to find similar keywords that you can use in your content.

How do you determine if you have too many keywords?

The internet is a vast and ever-growing place. It seems like every day there are new websites, blogs, articles, and social media posts. So how can you make your website or blog stand out from the rest? You need to use keywords. Keywords are words or phrases that people use when they are searching for information online. By using keywords in your content, you can ensure that your website or blog will show up on search engine results pages (SERPs). But how do you know if you are using too many keywords?

One way to determine if you are using too many keywords is to check your website’s or blog’s Google Analytics data. In Google Analytics, you can find out how many times each keyword has been used on your website or blog. You can also find out how much traffic each keyword is generating.

What are the benefits of having a high keyword density?

One of the benefits of having a high keyword density is that it will increase your chances of ranking on search engine results pages…as long as it’s not overdoing it. Having a high keyword density also increases your website or blog’s chances of being found by prospective clients, customers, and visitors.

(Video) How Many Keywords Can A Single Page Rank For? (And How to Do Keyword Research)

Basically, this helps search engines and users understand what a particular page is about. After all, if you are using a certain keyword as a central focus point, you are likely to create content that is consistent with that keyword. Generally, it is advised to have one focus keyword that functions as the primary keyword for your content.

Make sure to also incorporate a variety of secondary keywords or supporting keywords, as they’ll help improve your principal topic’s overall clarity and potential traffic. It will also be important to be aware of using too many keywords with a low overall word count, as this could make your content look thin and thus less likely to rank properly.

What are the risks of having too many keywords?

Having too many keywords or too much keyword density can have a negative effect on your website’s or blogs ranking in search engine result pages. While having a high keyword density is beneficial, there are also risks involved.

So I’m sure you’ll be able to find at least a few example cases in which you recognized the following. We all have witnessed content that includes the same exact phrasing over and over again, often in ways that feel awkward or inappropriate. Ultimately, this renders the article less compelling, and it can even lessen the importance of the text.

This is often referred to as “Keyword Stuffing”. Keyword stuffing is an SEO technique that uses too much repetition of keywords in order to trick Google into thinking your page is relevant to the search term.

Google and other search engines do not like this type of content because it might make users think there’s a lot of spammy stuff on the site. If search engines think your content or site is bad, they won’t show it in SERPs, which means you won’t get organic traffic.

So, is there such a thing as having too many keywords? (…and is there a best practice?)

That’s a question that has been on many marketers’ minds as they try to optimize their websites to rank well in search engines. Search engines like Google don’t often lay out crystal clear instructions, but it’s important to remember that having too many keywords on your website can actually backfire and drastically decrease traffic, clicks, and engagement. We call this the proper use of keyword density. You can overstuff relevant keywords, which may get your blog posts removed from SERPs for that query because the algorithm thinks you’re playing dirty.

Set the keyword density to no more than 5% of the overall words used. This is a sensible starting point for keyword density and should keep you and your website out of harm’s way. You may have to get more deliberate with your articles to make the most of those few keywords that you’ve found to target.

(Video) What Do You Do If You Have Too Many Kindle Keywords?

Another thing you can do is break up the content into multiple pieces to help not only spread out the number of keywords you’re trying to fit in a single piece but you’re also giving each important keyword its own content which Google and other search engines will reward you for. Especially if that content is flushed out and information-rich!


We hope this helped answer your questions about search queries, keywords, and content optimization.

What we suggest is you keep it simple.

Worry less about the keyword count and more about the content quality and traffic will flow in time.

If you’re looking for help with your marketing content or SEO and are looking to increase your site’s search volume, contact us today to chat!

Can You Have Too Many Keywords? (1)

(Video) Too Many Keywords? Time To Simplify...


For 15+ years now Adam has helped business brand, plan, and grow.
With a background in media buying and specializing in data-drivenmarketing he founded the Painted Brick Digital Agency to act as your in-housemarketing and advertising department.
“Cookie cutter doesn’t work in a world that is constantly evolving.”


Can You Have Too Many Keywords? ›

It sounds almost counterintuitive, but it is actually possible to have too many keywords. And if you think on it, I guarantee you can come up with a few examples. We've all read content where we see different iterations of the same phrase repeated entirely too many times, often in ways that feel clunky or out of place.

How many is too many keywords? ›

How many keywords are too many? The ideal keyword density preferred by both readers and search engines is around two to five percent. Even in longer pieces, the best practice is not to exceed 20 uses per webpage.

What happens if you use too many keywords? ›

Search engines like Google don't often lay out crystal clear instructions, but it's important to remember that having too many keywords on your website can actually backfire and drastically decrease traffic, clicks, and engagement. We call this the proper use of keyword density.

Is there downside of having too many keywords? ›

This leads to wasted ad spend, plus another serious repercussion which can cost you money in the long run: a diminished quality score. The quality score is something Google utilises to ensure that advertisers are choosing relevant keywords for their campaigns.

Can you have too many keywords Google Ads? ›

AdWords' Quality Score system loves it when your ad, your keyword & your landing page work in perfect harmony and are closely relevant. Too many keywords = too little relevance in your ad. The neglected function of the keyword is to serve your ad.

Does Google penalize for keyword stuffing? ›

The Verdict: Keyword Stuffing As A Ranking Factor. Keyword stuffing is a confirmed negative ranking factor. Attempting to manipulate search rankings with repeated uses of words or phrases will only cause a site to rank lower in Google's search results.

What is a good amount of keywords? ›

It's easier for pages to rank if they focus on one topic, so you should focus on two or three primary keywords per page that are reworded variations. Targeting four or more keywords is difficult because there is limited space in the title and meta description tags to target them.

Is it better to have more or less keywords? ›

The number of keywords that belong in an ad group is based upon how many keywords your ad copy describes. It is better to have more specific ad copy than more general ad copy. There is no magic number. With that huge number, you have a lot of space to add on keywords as many.

Does repeating keywords help SEO? ›

Does Repeating Keywords Help SEO? The ideal number of keywords for SEO is more about placement than the number of times a keyword is repeated. A typical strategy is to include a keyword once or twice in the text of your content—either in the title, in headers, or in the body.

What is the maximum number of keywords for SEO? ›

For starters, there's no such thing as a maximum number of keywords for SEO. How many keywords should I use to have the best success? You're free to optimize for 3, 4, or even 10 target keywords on a single page. Just be sure they don't disrupt the flow and cohesiveness of the piece.

What is considered high keyword difficulty? ›

85-100 = Very hard. The absolute hardest keywords to compete for. In addition to high-quality content and link building, you'll need to put a lot of time and effort into SEO and content promotion. Consider these scores during every step of your keyword research process.

Is High keyword Difficulty good or bad? ›

If the keyword difficulty is really high, it means that big players in your industry are ranking for those keywords. In other words, it will take you a long time and effort to rank for those keywords and leverage their potential organic traffic.

Do keywords affect SEO? ›

Part of the SEO process is using keywords: words and phrases that describe what your content is about. Then Google uses that information to determine which content is relevant to a particular search query, and how the page should rank in searches for a particular term. That's what gives a web page its search ranking.

Are more keywords better for Google Ads? ›

Google's traditional recommendations suggest adding in 10-20 keywords in an ad group. Google says this is the best approach because these keywords then form a pool of search terms that potential customers might use when searching for products or services that your ad could be shown for.

What is the maximum word count for Google Ads? ›

Use up to 90 characters for each description.
Length limits.
FieldMax length
Headline 230 characters
Headline 330 characters
Description 190 characters
Description 290 characters
2 more rows

Is keyword stuffing spamming? ›

Keyword spamming, which is sometimes referred to as keyword stuffing, is the method of overloading a piece of content with keywords and phrases in an attempt to get the content to rank higher on search engine results pages.

What counts as keyword stuffing? ›

Keyword stuffing is when you use the same keywords (or phrases) over and over again in your website's content. It is usually easy to notice and will put readers off.

How do I avoid SEO penalties? ›

Here's the top 3 guidelines to avoid a penalty:
  1. Don't buy links. Links passing SEO value to your site should look natural. ...
  2. Don't overuse keywords. Stuffing your content with exact repetitions of a key phrase can hurt your search engine rankings. ...
  3. Make original, quality content.

What is the most popular keyword? ›

Top 100 Google Searches In the US
RankingKeywordUS Search Volume
96 more rows
Mar 31, 2023

How many keywords should I use for SEO per page? ›

How Many Keywords Per Page Should I Use For SEO? Ideally, you should try to use one keyword per page, whilst also using three variations of keyword. Each page should focus on a single topic, including the main keywords within your content. You should choose one to three keywords per page.

How do I find the highest paying keyword? ›

The best way to research keywords is by using the Google Adwords Keyword tool and find out the cost per click of your keyword. This will determine how much money you could potentially make from that keyword in a month.

How many times should I use a keyword? ›

Generally speaking, many SEO professionals agree that a keyword should not appear more than once per 200 words of copy. This means that for every 200 words of copy on a webpage, a given keyword should not appear more than once.

What words should I avoid for SEO? ›

The most common SEO stop words are pronouns, articles, prepositions, and conjunctions. This includes words like a, an, the, and, it, for, or, but, in, my, your, our, and their.

What should I avoid with SEO? ›

Common SEO Mistakes
  • Slow Site Speed. ...
  • Bad Reviews on Google. ...
  • Faulty Google My Business Verification Code. ...
  • Lack of Location-Specific Pages. ...
  • Duplicate Content. ...
  • Broken Images and Missing Alternative Texts. ...
  • Outdated Content and Information on Site. ...
  • Not Optimizing Your Website for Mobile.
Feb 23, 2023

Should I use the same keywords on every page? ›

Having the same keyword targeted on multiple pages of a website doesn't make a search engine thinks your site is more relevant for that term. When multiple web pages seem to be too similar, it can actually send out negative signals.

Is 1000 words enough for SEO? ›

There is no overarching best word count for SEO. However, we recommend aiming for at least 1,000 words for standard blog posts, 2,000 for long-form content, and 300-500 for news posts or product pages.

How many meta keywords should I use for SEO? ›

Another common question is, How many meta keywords should I use? As a general rule, don't use more than about 10 meta keywords for a single page.

How do I target multiple keywords for SEO? ›

How to find niche keywords
  1. Step 1: Enter a relevant question into your search engine. ...
  2. Step 2: Select the most relevant “People also ask” query. ...
  3. Step 3: Find suggestions with low-value featured snippets. ...
  4. Step 4: Compile a list of "People also ask" questions. ...
  5. Step 5: Analyze your list of words using a keyword research tool.
Jun 15, 2017

What is the ideal SEO difficulty? ›

KDS Between 30% and 70% - Moderate Difficulty Keywords

Thus, these are your best best when it comes to selecting the right keywords as you have a realistic chance to compete for these. And, they also have a high search volume, it is worth your time to target these.

Is high keyword density bad? ›

With so much keyword spam, keyword density became far less important. In fact, using your keyword too many time in your content can cause a web page to be penalized by search engines. With this in mind, it is best to focus on Google's named SEO ranking factors and write for the user instead.

What keyword density is too high? ›

What percentage of keyword density is too high? There's no specific number that will be regarded as too high when it comes to keyword density. As long as you don't stuff keywords in your content, you're fine. But if your keyword density is over 2%, do review your content again to make sure it reads naturally.

How do you know if a keyword is too competitive to rank for? ›

Many keyword research tools have a difficulty score. Ours is called Keyword Difficulty (KD) and it's a numerical representation of how hard it'll be to rank in Google's top 10 for a search query. In the Phrase match report, filter for keywords with a KD score between 0-10 to find “low-competition” keywords.

What is a strong keyword? ›

Your target keywords need to meet four criteria — significant search volume, high relevance, strong conversion value, and reasonable competition.

How do you know if a keyword is performing well? ›

You can evaluate your keywords by looking at the following three metrics.
  1. Interactions. When measuring keyword performance, the most important thing to look at is how prospective tenants are interacting with your website. ...
  2. Traffic. After analyzing your conversion data, take a look at your traffic metrics. ...
  3. Auctions.
Sep 28, 2016

What are the 4 types of keywords? ›

The four types of keywords to classify search intent are informational, navigational, commercial, and transactional.

Do search engines look at keywords? ›

Keywords are most important when it comes to determining relevance - the connection between the search terms and the results. Unless a page is relevant to the search term it won't rank at all.

Where is the best place to put your keywords? ›

This means that keywords should be used naturally throughout the content, but they should also be included in the headings and tags, including the H1 and H2 tags, the title, the meta tags, and the meta description.

Should I do SEO or Google Ads? ›

If your goal is to drive traffic to your site in the short term, you might choose to focus on PPC ads. If you want to enhance your business's online presence in the long run, SEO is the answer. Alternatively, invest your time and energy in both SEO and PPC for a well-rounded strategy.

Which keywords are best to target in Google Ads? ›

Nine steps to choosing Google Ads keywords
  • Think like your customers. ...
  • Tie it all together. ...
  • Be specific and targeted. ...
  • List different variations. ...
  • Use Google's keyword tool to get ideas. ...
  • Language and location targeting. ...
  • Understand keyword matching options. ...
  • Exclude negative keywords.

How many Google Ads should I run at once? ›

Because of this, we recommend having at least 3 ads in each ad group and using optimized ad rotation. The optimize setting will optimize your ads for clicks in each individual auction using signals like keyword, search term, device, location, and more. Learn about Ad rotation settings.

How many clicks is good for Google Ads? ›

For many industries, an average click-through rate is between 4-6%. So a good or above-average click-through rate in Google Ads would be something like 7-9%. If you're in the travel, automotive sales, or real estate industries, however, where average CTR is 7-9%, you'd want to strive for 10-12%.

What is 20 text rule Google Ads? ›

Facebook's 20% rule stated that no more than 20% of an ad's image could be occupied by text. While it's still a guideline today, it's no longer enforced or a reason that ads get outright rejected. Much to marketers' delight, the social network decided to do away with the “20% text rule” in 2021.

How many keywords should I use for 1000 words? ›

The general rule, however, is you should try to include your primary keyword about once every 100-150 words. So if you're writing a 1000 word article, inserting the primary keyword around 7-10 times would be appropriate.

How many keywords should I use for 500 words? ›

You should target 1–3 main keywords and some variations of your main keywords in the form of long tail keywords. The another point is you can also use LSI keywords. If you talk about how many times then the ideal % is 2–4 % but use naturally.

How many keywords should a 1000 word article have? ›

My research and results show that 1-2% keyword density is ideal. So for a 1,000-word blog article, you'd use your primary keyword about 10-20 times. I usually stick to the lower end of that range. Keyword density includes your content, alt texts, meta title, etc.

What is the maximum number of keywords in research? ›

The Publication Manual does not place a limit on how many keywords you may use. However, to be most effective, keywords should be a concise summary of your paper's content. We recommend three to five keywords.

How much keyword stuffing? ›

Check for the appropriate keyword density

As a general rule, most SEO experts recommend that your keyword should appear in no more than 2% of your text. For instance, if your article is 1,000 words, using your primary keyword less than 20 times should be safe.

Is 2000 words a lot? ›

For a standard essay, 2000 words is about 8 pages. The type of font, font size, spacing elements, margins, and paragraph length determine the number of pages needed for a 2000-word essay. If an assignment specifies a 12-point font size, the page will contain more words than if it suggests a 13-point font.

How many times should I use keywords for SEO? ›

Generally speaking, many SEO professionals agree that a keyword should not appear more than once per 200 words of copy. This means that for every 200 words of copy on a webpage, a given keyword should not appear more than once.

What is a normal keyword density? ›

What is good keyword density? While there are no hard and fast rules for keyword density beyond always-relevant "don't keyword stuff" advice, many SEOs recommend using approximately 1-2 keyword for every 100 words of copy. That factors in to about 1-2% keyword density.

How long does 5000 words take to type? ›

Writing 5,000 words will take about 2.1 hours for the average writer typing on a keyboard and 4.2 hours for handwriting. However, if the content needs to include in-depth research, links, citations, or graphics such as for a blog article or high school essay, the length can grow to 16.7 hours.

How long should it take to type a 1000 word paper? ›

Writing 1,000 words will take about 25 minutes for the average writer typing on a keyboard and 50 minutes for handwriting. However, if the content needs to include in-depth research, links, citations, or graphics such as for a blog article or high school essay, the length can grow to 3.3 hours.

What is the ideal keyword density for a 1000 word article? ›

The best keyword density in 2020 was 0.5% to 1% and we expect this to stay the same in 2023. This means a keyword appears 3 to 6 times in a 600-word article or 5 to 10 times in a 1,000-word article. The reason a keyword density of 0.5-1% is best is it prevents unnatural keyword stuffing.

What is the keyword density of 1,000 words? ›

It's calculated by dividing the number of keywords by the total number of words on the page and multiplying by 100. For example, if a keyword is used 26 times in a 1,000-word article, then it has a keyword density of 2.6%.

How many keywords can I use? ›

Ideally, you should try to use one keyword per page, whilst also using three variations of keyword. Each page should focus on a single topic, including the main keywords within your content. You should choose one to three keywords per page. That is the most basic way to explain how many keywords should be focused on.

How many keywords can I use per page? ›

How Many Keywords Should You Focus On Per Page? Search engine marketers should focus on targeting one main keyword or keyphrase and two to three keyword variations per individual page. But you may be wondering which keyword should you use as your main keyword if there are multiple variations of the same terms.

How many keywords should my paper have? ›

Most papers have 3 to 7 keywords, and fewer papers have more than 9 author keywords. Interestingly, almost in every field, a few papers have a large quantity of keywords.


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