What are the best Amazon keyword research tools?
I created a massive list of the 19 best Amazon keyword tools for 2019.
The best part?
I will share the in’s and out’s for each of these tools so that you can get the most out of them.
If you’re interested in Amazon keyword research, want to find a profitable niche and grow (or start) your Amazon FBA, this list will be invaluable.
Let’s get started.
Amazon Keyword Tools
Tool #1: Amazon Keyword Tool
Tool #2: Keywords Everywhere
Tool #3: Amazon Autocomplete
Tool #4: Keyword Tool Dominator
Tool #5: Google Keyword Planner
Tool #6: Ubersuggest
Tool #7: Viral Launch
Tool #8: Helium 10
Tool #9: Ahrefs
Tool #10: Sonar
Tool #11: Scope by SellerLabs
Tool #12: Seller App
Tool #13: MerchantWords
Tool #14: Scientific Seller
Tool #15: WordTree
Tool #16: KeywordInspector
Tool #17: Kparser
Tool #18: AMAZvol
Tool #19: JungleScout
Here is the first tool I have for you.
Amazon Keyword Tool finds relevant keywords using Amazon autocomplete.
All you have to do is type a keyword and press enter:
Amazon Keyword Tool will then generate a list of relevant keywords, as shown below:
The tool has four main metrics:
Let’s take a look at what each of these metrics mean:
- Search Volume—The monthly search volume for any given keyword
- Trend—How that keyword is trending in Amazon search
- CPC—The maximum bidding advertisers pay in Google for the keyword
- Competition—The number of advertisers bidding on the keyword in Google
To take full advantage of the tool, you’ll need to sign up for Keyword Tool Pro.
Overall, it’s a nifty tool with many interesting features that can be used to find profitable niches and discover successful products.
Best Feature:Competition
Cost:Pricing starts at $69/ month
Website:Amazon Keyword Tool
Tool #2: Keywords Everywhere
Keywords Everywhere is a free Chrome Extension.
It allows you to see the search volume for any keyword while searching on Amazon.
For example, let’s say we insert the term “dress” on Amazon:
As you can see, Keywords Everywhere adds a number next to every result that Amazon auto-suggests.
This number is the monthly search volume for that particular keyword.
Keep in mind that these are just estimations.
This means that the results are not always 100% accurate.
However, they are enough to get you started.
An amazing feature is the Keyword Density Analysis.
How does it work?
While you are on a product page that interests you, click on Analyze Page:
What you get is a list of keywords that exist on that page, along with their keyword density and some other useful metrics as shown below:
Cool, right?
Make sure to give it a try!
Best Feature:Keyword Density Analysis
Cost:Free
Website:Keywords Everywhere
Tool #3: Amazon Autocomplete
Amazon Autocomplete is the third keyword research tool I have for you.
How does it work?
Similar to Google, Amazon has a search engine which displays relevant search results while you are typing a certain keyword.
For example, here is what happens if you type the word “iphone:”
This is an easy way to get keyword ideas.
One of the pros is that this feature is totally free. On the downside, you don’t get any metrics like monthly search volume or competition.
Best Feature:N/A
Cost:Free
Website:Amazon
Keyword Tool Dominator is a powerful Amazon keyword tool.
It helps you “discover long-tail keywords your target audience is searching for.”
All you need to do is insert a keyword that interests you, along with an * before or after that keyword:
In the above example, our keyword is “robert cialdini” and the results we got look like this:
You can then use some of these long-tail keywords in your Titles or body copy, making your product pages more visible.
Best Feature:Download keyword list
Cost:$39.89 (one-time purchase)
Website:Keyword Tool Dominator
Tool #5: Google Keyword Planner
Google Keyword Planner is a free keyword research tool by Google.
What makes it so special?
The data it provides come directly from Google. Plus, it’s very easy to use.
All you need to do is insert a term (or terms) that interest you and hit “Get Started:”
What you get is a list of relevant keywords based on the data Google has:
You can use Google Keyword Planner in two ways:
- Discover relevant keywords for your product pages
- Discover keywords you can bid on if you are running Google Ads to buy traffic
Make sure to add this one to your marketing stack.
Best Feature:Cost-per-click
Cost:Free (with a Google advertising account)
Website:Google Keyword Planner
Tool #6: Ubersuggest
Ubersuggest is an amazing keyword research tool.
The best part?
It’s totally free and easy to use.
All you need to do is insert any important keyword and you get a list of highly relevant keywords you can use in your copy.
For example, here’s what you get for the phrase “Canon EOS 5D Mark IV:”
You can also filter keyword ideas by:
- Search volume
- Paid difficulty
- Cost per click
- SEO difficulty
- Include/ Exclude certain words
You can even export the results to a CSV.
Make sure to give it a try!
Best Feature:Trend
Cost:Free
Website:Ubersuggest
Tool #7: Viral Launch
This is the next tool I have for you.
Viral Launch offers a suite of Amazon tools.
One of them is Keyword Research:
After signing up for the product, you can use Viral Launch’s Keyword Research to discover relevant keywords.
All you need to do is type a keyword and press “Search:”
You will get a list of keywords, along with useful metrics that will help you prioritize them:
You can even export the results to a CSV file or copy them to your clipboard.
The Keyword Research tool by Viral Launch is a tool you need to have in your toolbox.
Be sure to check it out.
Best Feature:Relevancy Score
Cost:Pricing starts at $71 per month
Website:Viral Launch
Tool #8: Helium 10
Helium 10 offers “insanely powerful software tools for Amazon sellers.”
Magnet 2 is their keyword research tool that is—without a doubt—one of the most powerful Amazon keyword tools right now.
All you need to do is insert a keyword that interests you:
You’ll get some high-level data on that particular keyword:
You’ll also get a list of keywords you can filter and use in your Amazon product page copy:
My favorite feature is the “Word Frequency,” which is similar to a keyword density analysis.
If you’re serious about making money on Amazon, I highly recommend you take a look at this tool.
Best Feature:Word Frequency
Cost:Free (for up to 20 keywords)
Website:Helium 10
Tool #9: Ahrefs
Ahrefs is one of the best tools for keyword research and backlinking.
How can you use it to discover the best Amazon keywords?
Ahrefs has a powerful keyword research tool called Keywords Explorer.
It’s super easy to use.
All you need to do is insert the keywords that are important to you, choose “Amazon” and hit enter:
Plain and simple.
Of course, this is just one of Ahrefs’ amazing features.
Site Explorer is another very useful tool, especially when it comes to Amazon FBA.
Feel free to play around and experiment, and I’m sure you’ll find more interesting features that can help you with your Amazon business.
Best Feature:Site Explorer
Cost:Pricing starts at $99 per month (monthly billing)
Website:Ahrefs
Tool #10: Sonar
Sonar is a simple tool for Amazon keyword research.
To find relevant keywords for your Amazon product listing, you just need to perform a search using words and phrases that are important to you:
You can use these keywords to optimize your product listing.
The good thing about Sonar is that the data it provides come directly from Amazon.
This means that the tool doesn’t use any third-party data (i.e., from Google search) like other tools do.
Feel free to give it a try!
Best Feature:N/A
Cost:Free
Website:Sonar
Tool #11: Scope by SellerLabs
Scope by SellerLabs helps you “discover profitable keywords and products.”
A major pro is that this tool’s insights can be really useful for your Amazon FBA.
On the other hand, there’s no free trial option before signing up for one of the paid plans.
I would suggest using this particular tool only if you have a profitable business on Amazon already.
Best Feature:N/A
Cost:Pricing starts at $390 per year (Essential)
Website:Scope by SellerLabs
Tool #12: Seller App
This tool helps you identify keywords for your Amazon SEO and PPC campaigns.
With a database of over 100 million keywords and more than 1,000 daily keyword searches, SellerApp will help you boost your performance on Amazon.
By discovering keywords with low competition and high opportunity, you will be able to increase the visits on your product listings as well as your overall revenue.
Starting at $49.99 a month, this is a value-for-money keyword research tool.
You can give it a try for 7 days and if satisfied, subscribe to one of the paid plans.
Best Feature:N/A
Cost:Pricing starts at $49.99 per month
Website:Seller App
Tool #13: MerchantWords
According to its website, MerchantWords is:
“The world’s largest database of real Amazon shopper search data, directly from the search bar.”
This means that MerchantWords is using Amazon autocomplete to retrieve its data.
There are two paid plans, both of them affordable for professional Amazon sellers.
The tool itself is easy to use and has a seamless interface.
All you need to do after subscribing to one of the paid plans is type the term you want to discover relevant keywords for and hit enter:
One of my favorite features is “Seasonality,” which basically tells you how often (or when) a keyword appears in Amazon search results.
Be sure to check this one out!
Best Feature:Seasonality
Cost:Pricing starts at $60 per month (Global Plan)
Website:MerchantWords
Tool #14: Scientific Seller
Keyword research must be quick and effective, right?
Not according to Scientific Seller which claims to be:
“The World’s Slowest Keyword Tool”
So how does Scientific Seller’s keyword research tool work?
On the home page, you just need to type the keywords that you want to discover keyword opportunities for and press “Start my Keyword Research:”
After a while, you’ll get a nice list of Amazon buyer keywords:
You can sort the list, and reset and start over as and when you like.
It’s a great tool for beginners and can help anyone level up their keyword research game.
Best Feature:Stuff Words
Cost:Free
Website:Scientific Seller Keyword Tool
Tool #15: WordTree
WordTree is a tool that will help you grow your Amazon search traffic.
After all, that’s why you perform keyword research, right?
WordTree offers a free tool that allows you to see what keywords your product listing is and isn’t indexing for.
All you need to do is download the Chrome Extension, then insert your product’s ASIN and the keywords you’re interested in:
As you can imagine, you can do the same for your competitors.
Cool, right?
WordTree has a different pricing model compared to other keyword research tools.
It charges you per report, which means you can use it once every other month to discover relevant and profitable keywords.
Best Feature:
Cost:$20 per report
Website:WordTree
Tool #16: KeywordInspector
KeywordInspector claims to have the biggest database of Amazon keywords.
It offers a variety of tools you can use to optimize your product listing and grow your search traffic on Amazon.
Some of these include:
- Trending Keyword Search
- FREE Suggestions Tool
- FREE Search Terms Tool
The price—for what you get—is fair.
I highly recommend checking this one out.
Best Feature:Keyword Trends
Cost:Pricing starts at $39.95 per month
Website:Keyword Inspector
Tool #17: Kparser
Kparser is an Amazon keyword tool.
Similar to other keyword research tools, it returns results based one or more keywords:
The results you get look like this:
A cool feature is “Categories,” which essentially divides keywords into different categories so that you don’t have to:
Bonus Tip:Use body terms and not long-tail keywords to get the best possible results. For example, search for “lamps” instead of “lamps for living room.”
Best Feature:All Keywords
Cost:Pricing starts at $4.99 per month
Website:Kparser
Tool #18: AMAZvol
Once again, all you have to do is type the keyword you’re interested in to gain a handful of keyword ideas for your Amazon product listing.
This is a great tool overall, although you need to sign up for one of the paid plans to use the product.
Nonetheless, I recommend checking it out.
Best Feature:N/A
Cost:Pricing starts at $19.90 per month
Website:AMAZvol
Tool #19: JungleScout
JungleScout is a suite of products for Amazon sellers.
It’s products can help you:
- Discover profitable products
- Monitor your competitors
- Get keyword research volume, AND
- More
Starting at only $25 per month, JungleScout will definitely add value to your Amazon business.
The quality of its data, along with the seamless interface, makes it a must-have for Amazon keyword research.
Best Feature:
Cost:Pricing starts at $25 per month (web app plans)
Website:JungleScout
Before You Go!
So there you have it.
You now know what the 19 best Amazon keyword toolsare and why.
Amazon has proven to be one of the best marketplaces to sell products online and these tools will maximize your returns on Amazon.
Now I turn it over to you.
Which of these tools have you used already and what were the results?
Let me know by leaving a comment below!
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FAQs
Where do I find my Amazon choice keywords? ›
- Use Free Tools like Google Analytics and Google Trends. Assuming you have installed Google Analytics on your eCommerce site, you already have access to a keyword tracker. ...
- Use Freemium Tools like Moz. ...
- Choose a Keyword Target.
- Google Keyword Planner.
- GrowthBar.
- Long Tail Pro.
- Majestic.
- Keyword Tool.
- Serpstat.
- Moz Keyword Explorer.
- SpyFu.
- Moz Keyword Explorer for the best all-around free SEO keyword research tool.
- Google Keyword Planner for researching paid keywords.
- Semrush for advanced SEO professionals.
- QuestionDB for finding question-based keywords.
- Jaaxy for affiliate marketers.
- Helium 10: The Best Amazon FBA Tool. ...
- Jungle Scout – The Best Keyword Research Tool. ...
- Amazon Seller App – The Best Free Tool for Your Amazon Business. ...
- Viral Launch – The Best Way to Speed up Sales, Reviews, and Rankings. ...
- FeedBack Five – The Best Amazon Review Management Tool.
Google Keyword Planner
Why we like it: Because it's primarily an ad platform, Keyword Planner focuses more on pay-per-click (PPC) data than organic search data. So while it's useful for any digital marketer or SEO specialist, the tool is most valuable for those involved with paid advertising.
...
Consider keywords with metrics that favor your products, such as;
- Fewer ads related to keyword.
- Positive customer reviews.
- Higher sales data.
- Less keyword optimization among competitors.
| Rank | Keyword | Search Volume |
|---|---|---|
| 1 | nintendo switch | 1,020,000 |
| 2 | laptop | 892,000 |
| 3 | airpods | 693,000 |
| 4 | headphones | 641,000 |
The three keyword match types are Exact, Phrase, and Broad.
Is Google keyword research tool free? ›Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.
What are the 4 types of keywords? ›There are 4 types of keywords: short-tail, long-tail, questions, and intent targeting keywords.
Which is the most accurate keyword difficulty tool? ›
KWFinder keyword difficulty is (one of) the most accurate on the market. Many case studies prove the fact that by using it, your keyword research will be based on relevant data you can trust.
Which keyword tool is free? ›Google Keyword Planner also provides a free keyword research tool that can help you plan for PPC and SEO marketing campaigns based on keyword popularity, usage, and market trends.
Are there free keywords everywhere? ›Keywords Everywhere is a freemium chrome extension and firefox add-on that helps you with Keyword Research.
How do I get free tools for SEO easily? ›- Google Analytics. Screenshot by author, May 2022. ...
- Data Studio. Google Data Studio lets you merge data from varying sources, such as Google Search Console and Google Analytics, and create sharable visualizations. ...
- Keyword Hero. Missing keyword data? ...
- Mozcast. ...
- Panguin Tool.
Amazon Redshift is the most widely used cloud data warehouse. It makes it fast, simple and cost-effective to analyze all your data using standard SQL and your existing Business Intelligence (BI) tools.
What marketing tools does Amazon use? ›- Helium 10.
- PPC Entourage.
- Transparency by Amazon.
- Fulfillment by Amazon.
- Seller Labs.
- SellerApp.
- CashCowPro.
- Jungle Scout.
- camelcamelcamel. This is an FBA tool you should be using every day, several times a day. ...
- Keepa. ...
- Keyword Tool. ...
- FBA Calculator for Amazon. ...
- Google Trends. ...
- Google Keyword Planner. ...
- AMZ Base. ...
- URL Shorteners.
Keyword research takes around 10 days to complete and moves into the development of keyword strategy. With these keyword discoveries, an SEO campaign assembles a keyword strategy to grow organic traffic towards your site.
How much does keyword research cost? ›How much does Keyword Research Cost? A keyword research tool on its own costs about $200–$500 per month, depending on the number of queries you need. Then, the cost is in the time of doing the analysis and prioritizing keywords/topics to create SEO campaigns for.
What is the best keyword strategy? ›The best keyword strategies rely on highly relevant keywords, which are keywords that relate closely to your business or are associated with your industry. Once you know the keywords you want to bid on, the next step in your keyword strategy involves crafting text ads that incorporate your keywords.
Where can I find a profitable niche on Amazon? ›
- Find Your Niche by Conducting Extensive Keyword Research. ...
- Focus on Niche Products that Sell No Matter the Season. ...
- Balance Niche and the Product's Profit Margin. ...
- Consider the Ease of Shipping and Logistics of the Product.
- Find the Keywords You're Currently Ranking For. Before looking for new keywords, a good practice is to have an idea of what you already rank for. ...
- Research Keywords. ...
- Complete a Competitive Analysis. ...
- Choose Your Topic Clusters.
- Sign in to your Google Ads account.
- Click Keywords in the page menu to reach the keywords page, and click the 3-dot icon .
- Click the Download button .
- Select from the listed options.
The Keyword Golden Ratio (KGR) is a data-driven way to find keywords that are literally underserved on the internet. If you find a Keyword Golden Ratio phrase and you publish a piece of content targeting the keyword, your article should rank in the top 50 within a few days – sometimes hours.
How many keywords do you need for Amazon? ›Start with a minimum of 100 keywords for best performance. Add new campaigns using terms related to successful keywords.
What are the 3 types of keywords? ›Informational keywords — searchers looking for an answer to a specific question or general information. Navigational keywords — searchers intending to find a specific site or page. Commercial keywords — searchers looking to investigate brands or services.
Can you use what 3 words for Amazon? ›Adding a what3words address at checkout enables you to collect very precise delivery locations from customers. This makes it easier for couriers to find the exact location, and can reduce delivery times by up to 30%.
What are the 3 types of keyword matching? ›There are four different keyword match types for Google Ads: broad match, phrase match, exact match, and negative match.
Are all Google tools free? ›Google has become far more than just a search engine. They have developed a range of powerful online tools designed to help you be more productive and make your life easier. And the best part is most Googles tools are completely free!
How accurate is Google keyword Planner? ›The truth is Google's Keyword Planner was never that accurate anyway. Numbers were always rounded up to the nearest thousand and they're only estimates anyway – not precise figures, making the Keyword Planner good for discerning estimates and giving you some steer on your keyword strategy.
Do you have to pay for SEO keywords? ›
Technically, SEO is free. You're not paying money for SERP placement. Google ranks content based on a number of factors including the E-A-T trio: Expertise, Authority, and Trust. They're going to highly rank those who are seen as valuable resources for users.
How many keywords should you use? ›It's easier for pages to rank if they focus on one topic, so you should focus on two or three primary keywords per page that are reworded variations. Targeting four or more keywords is difficult because there is limited space in the title and meta description tags to target them.
What are the 5 types of keywords? ›- Broad match (max reach, min relevance)
- Modified Broad match (slightly lower reach, greater relevance)
- Phrase match (medium reach, medium relevance)
- Exact match (min reach, max relevance)
- Negative match (usually used to increase the relevance of the website visitors)
When it comes to ranking, the short-tail keywords are harder to rank because they're more obvious. People have thought of ski or skiing as a key phrase and because individually they have a high search volume, people want to rank for those phrases as well.
How many searches is a good keyword? ›What Is a Good Keyword Search Volume? As with all things SEO, it depends. The simplest answer is to aim for a minimum volume of 100–1,000 searches per month.
Which tool is better for checking SEO score? ›SEMRush is one of the best SEO tools in the market. It's used by WordPress blogs, SEO experts, and business owners of all sizes. We use SEMRush here at WPBeginner for a lot of SEO tasks like tracking keyword rankings and keyword research. You can use this tool to analyze your website and conduct an SEO audit.
How do I use Google keyword finder? ›To open Google Keyword Planner, click Tools & Settings on the right top corner. And then from the drop-down menu, select Keyword Planner listed under Planning. You'll then see two options: Discover new keywords – This option gives you new keyword ideas that you can use to increase your website traffic.
Can keyword research be done without a tool? ›Google's People Also Ask
The next Google feature you can use to do keyword research without a tool, is Google's people also ask feature. This feature commonly appears within Google's search engine results page (SERP), in the organic results section.
You can get a complete list of all of the keywords your site ranks for using Google Search Console. Just open Google Search Console, click the performance tab, and scroll down to see your list of queries. Export this list to a CSV file.
What is the easiest way to find keywords? ›- Google Keyword Planner. Google has a few tools that make it easy to conduct keyword research, and their free AdWords tool called Keyword Planner is a great place to start -- especially if you use AdWords for some of your campaigns. ...
- Google Trends. ...
- Keyword Tool.io.
What SEO tool should I use as a beginner? ›
Here's my list of the best SEO tools for beginners: Google Search Console. Pagespeed Insights. Screaming Frog SEO Spider.
How do beginners learn SEO for free? ›- Step 1: Find keywords.
- Step 2: Put keywords in the page title.
- Step 3: Put keywords in the page URL.
- Step 4: Put keywords in your meta description.
- Step 5: Put keywords in your H1 text.
- Step 6: Use keywords in the page's content.
- Step 7: Build links to your website.
- Step 8: Monitor your rank.
Automated Local SEO pricing generally runs between $300-500 per month. Small scale SEO pricing packages range between $400-$900 per month. Comprehensive Local SEO services can be as much as $4,000 per month. Most businesses have budgets that range from $500/month to $10,000/month.
How to do Amazon product keyword research? ›The simplest way to look for keywords on Amazon is the autocomplete suggestions on the marketplace website. When you start to enter a search into the search field, Amazon will pull up a list of keywords that include what you've typed into the field. Below is an example of a search for the phrase “mattress”.
Which search engine is used by Amazon? ›Amazon's algorithm is known as A9, named after the company's subsidiary that handles SEO. If you have performed a search on Amazon, you have used the A9 search engine.
Which tool is used for Amazon product Analytics? ›DataHawk. DataHawk is Amazon analytics and optimization software that provides Amazon sellers, vendors, and agencies tools to help increase sales, optimize margins, boost productivity, and gain insights.
Is Amazon product research hard? ›One of the main reasons Amazon sellers find product research so challenging is because they simply don't know what to focus on. And it's not surprising as not all products are equal. Before you even start your research you should have a handle on what a good product looks like to introduce to your inventory.
What does A9 mean Amazon? ›What is Amazon's A9 Algorithm? The Amazon A9 Algorithm is the system that powers the Amazon search engine and determines which products to rank within the search results. Amazon's algorithm works similarly to other search engines where it displays results based on keyword search — plus a couple of other factors.
Does Amazon have SEO? ›Amazon search engine optimization (SEO) is the process of optimizing product listings to help them rank higher in product searches on Amazon.com. A few simple steps can improve listings for product search, boost sales, and help shoppers find your brand.
Can I Private browse Amazon? ›Go to your Browsing History. Turn your Browsing History on or off by selecting Manage history and then toggling Turn Browsing History on/off.
How much does Amazon analytics cost? ›
Data Stored = 9.8 GB of raw data = 9.8 GB. Rate per GB per month = S3 Pricing = $0.023 per GB per month (US East) Monthly Charges = 9.8 GB X $0.023 per GB per month= $0.225 per month.
What automation tools does Amazon use? ›Amazon uses robotics in its software and machinery to help automate the inventory flow in Amazon fulfillment centers.